Engineering is Our Business                                                                      ISO: 9001:2015 certified company

New Developments

1) BUSINESS MODEL

HBL is best understood as a research based manufacturing company.

2) Securing profitable niches through technology

Our vision was to establish HBL as a research based manufacturing company, in areas where technology gaps left the Indian market open to foreign suppliers.

By filling the technology gaps, HBL could secure its position in niche markets with little competition and reasonable profits.

The founder had no collaborator and no work experience in any industry, but believed he knew how to develop and commercialise technology.

3) What is common to HBLs business domains?

The common factor is engineering.

Technological opportunities are to be found in the intersection of domains, which are no single company's area of expertise.

Research is needed for a decade to minimally master the field to start sales.

4) The First Domain

The first domain chosen was specialised batteries, all being imported into India, and needed knowledge of mechanical and metallurgical engineering, plus electrochemistry.

After four decades of persistence, HBL's position in the area of specialised batteries is secure, profitable and globally recognised. As a technology matures and is no longer a niche, supply increases, pric3s fall and the competitive strength declines, as happened in VRLA batteries.

Research is needed for a decade to minimally master the field to start sales.

5) The Second Domain chosen was advanced electronic rail signalling, being imported

This needed learning in Signalling, Telecommunication, Embedded Software and principles of fail-safe designs.

After two decades since the first Rupee was spent, HBL has a secure position in the Indian market with a wide spectrum range of products and systems.

But because it is B2G business, there is almost no scope for customer loyalty or a possibility for differentiation, which limits the advantages to be gained. HBL has just begun work on metro rail signalling which is B2B.

6) The Third Domain chosen was military ammunition. Again being imported !

This is a multidisciplinary field involving explosives, electronics and precision engineering.

This also took about two decades. And will soon become commercialised.

The Indian Military is attractive but has the classic problems common to all B2G business. However, exports are feasible and can begin soon after sales begin in India.

7) The Fourth Domain chosen was specialised electric rotating machines.

The specialised motor industry is virtually non-existent in India. Motors and alternators are two sides of a coin.

Research in this domain has been on at HBL only for four years and one promising niche market identified for railway coaches. Broader markets in industry are expected to emerge within five years as India seeks energy efficiency.

Research is needed for a decade to minimally master the field to start sales.

8) Synergy from Batteries, Electronics and Motors:
ELECTRIC VEHICLES [EV]

The opportunity exists to synergise the strengths of HBL in batteries, electronics and motors in the field of Electric Vehicles.

HBL believes that energy security (meaning reduced dependence on petroleum imports) will be the real driver for EVs in India. Pollution cannot be the driver in a low income country.

Market segments totally ignored by all current aspirants to enter the field of EVs have been identified and prototypes being built. This could be the largest scalable opportunity in HBL history and needs an appropriate strategy.